Time: 10:30am - 12:00noon
Venue: 1303, K.K. Leung Bldg
New research into consumer buying behaviour shows that endowing products with human-like characteristics increases their appeal to customers when the product has attractive appearance design. By adapting their product designs and packaging in line with these findings, marketers and product developers can gain an edge over the competition and improve the chances that customers will choose their products.
Timely new research shows that while rumors alone may have limited impact, their impact increases when they reinforce existing beliefs. Add effective communication, and rumors can lead to high-impact action.
Assessments of the costs of war are typically based on rebuilding costs. New research shows that the economic costs run much deeper and last far longer than is commonly assumed.
As financial markets continue to test the confidence of banking customers, emotions play a central role in developing a customer's trust and commitment to the brand; so how should banks go about managing for emotional behaviours in the production and delivery of their financial services?
Guanxi networks have served many Chinese and foreign firms well in their pursuit of Chinese consumer markets. However, will this service continue as China transitions toward a more developed and globally competitive market economy?
It's no secret that private bloggers tend to speak freely in their conversations about firms and their products. But how can firms tap into blogs and build their Business Intelligence?
Companies like Apple, Intel, and Yingli Solar are producing products that radically shape the nature of product markets. But what strategies should managers apply if they want to raise or leverage the firm's capabilities to develop leading innovative products?