•  MBA, PhD UC Berkeley
•  BBA CUHK

David K. Tse is the Chair Professor of International Marketing at the School of Business at the University of Hong Kong. He taught for 10 years at the University of British Columbia (1984-1993) after he received his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley, 1984). He returned to Hong Kong in 1993 and joined the University of Hong Kong in 1998. He has taught at universities in U.S., Canada, Europe, Hong Kong and Mainland China. Since 2002, Professor Tse serves as an Honorary Professor of Marketing at Guanghua School of Management, Peking University and at Fudan University.

Awards, Honors & International Recognition:

His papers in consumer satisfaction (JMR 1988); in cross-cultural consumer research (JCR 1989); in cross-cultural marketing research (JM 1988); and in market entry strategy (JIBS 1997; 2001) are among the most cited papers in their respected fields. By December 2008, his papers have been cited over 1000 times (Social Science Citation Index) and over 2000 times on web citation (Google Scholar).

David Tse serves as an academic trustee in Marketing Science Institute and a board member of Sheth Foundation. He is a board member at the Institute of India, China and America (Emory University), a research fellow for William Davidson Institute (University of Michigan), and a fellow for Center for Service Leadership (Arizona State University).
He is actively involved in academic community, with present and past roles as consulting editor, department editor, advisor and reviewer for Journal of International Business Studies, Journal of International Marketing, and Harvard Business Review (China).

He founds the Chinese Marketing Institute (a joint institute with Peking and Fudan University) and the Chinese Management Centre (at Hong Kong University). He also helped found the Asia Academy of Management as the founding vice president

On the professional side, David Tse had been a non-executive director in companies and he actively consults firms in China & Hong Kong.

• Marketing in Chinese economy
• Cross-cultural marketing
• Consumer satisfaction and services

David Tse and co-investigators received 11 grants with a total of $ 6.0 million in these research areas.

Published 45 journal papers, with following top journals papers:

• Bennett CK Yim, David K. Tse and Kimmy W. Chan, (2008) “Strengthening Customer Loyalty through Intimacy and Passion: Roles of Customer–Firm Affection and Customer–Staff Relations in Services,” Journal of Marketing Research. 45(Dec) 741-756.
  
  
• Flora Fang Gu, Kineta Hung and David K. Tse (2008), “When Does Guanxi Matter: Issues of Capitalization and its Dark Sides,” Journal of Marketing, 72(4), 12-28.
  
  
• Xueming Luo, Aric Rindfleisch, and David K. Tse (2007),“Working with Rivals: The Impact of Competitor Alliances on Financial Performance,” Journal of Marketing Research, 44(Feb), 73-83.
  
  
• Kevin Z. Zhou, David K. Tse, and Julie Juan Li. (2006) “Organizational Change and Innovations in a Transitional Economy: Antecedents and Consequences” Journal of International Business Studies, 37, 248-263.
  
  
• Seung Ho Park, Shaomin Li and David K. Tse (2006) “Market Liberalization and Firm Performance during China’s Economic Transition,” Journal of International Business Studies, 37, 127-147.
  
  
• Kevin Z. Zhou, Chi Kin (Bennett) Yim and David K. Tse (2005), “The Effects of Strategic Orientations in Technology-based and Market-based Breakthrough Innovations,” Journal of Marketing, (April) 42-60.
  
  
• Kenneth S. Law, David K. Tse and Nan Zhou "Does human resource management matter in an emerging economy? The example of the PRC," Journal of International Business Studies. 34(3), 2003, p. 255-265.
  
  
• Chung Ming Lau, David K. Tse and Nan Zhou, "Institutional Forces and Organizational Culture in China: Effects on Change Schemas, Firm Commitment and Job Satisfaction," Journal of International Business Studies. 33(3), 2002, pp. 533-550.
  
  
• John Child and David K. Tse, "China’s Transition and the Impacts on International Business," Journal of International Business Studies, 2001, 32(1), 8-21.
  
  
• Yigang Pan and David K. Tse, "The Hierarchical Model of Market Entry Modes," Journal of International Business Studies. 2000, 31(4): 535-554.
  
  
• Yigang Pan, Shaomin Li and David K. Tse, "Performance of Foreign Enterprises in China: The Impact of Order and Mode of Market Entry," Journal of International Business Studies. 1999, 30 (1): 81-104.
  
  
• David K. Tse, Yigang Pan and Kevin Y. Au, "How MNCs Choose Entry Modes and Form Alliances: The China Experience," Journal of International Business Studies, 1997, 28(3): 779-805. 
  
  
• Yigang Pan and David K. Tse, "Co-operative Strategies of Foreign Firms in an Overseas Country" Journal of International Business Studies, 1996, 27(5), 929-946.
  
  
• Michael Hui and David K. Tse, "What to Tell Consumers in Waits of Different Lengths: An Integrative Model of Service Evaluation," Journal of Marketing, 1996, 60(2), 81-90.
  
  
• David K. Tse, June Francis and Jan Walls, "Cultural Differences in Conducting Intra- and Inter-cultural Negotiations: A Sino-Canadian Comparison," Journal of International Business Studies 1994, 25(3), 537-555.
  
  
• David K. Tse, Russell W. Belk and Nan Zhou, "Becoming a Consumer Society : A Longitudinal and Cross-cultural Content Analysis of Print Ads from People's Republic of China, Hong Kong, and Taiwan" Journal of Consumer Research, 1989, 15(1), 457-72.
  
  
• David K. Tse and Peter C. Wilton, "Models of Consumer Satisfaction Formation: An Extension" Journal of Marketing Research, 1988, 25(2), 204-12.
  
  
• David K. Tse, Kam-hon Lee, Ilan Vertinsky and Donald A. Wehrung, "Does Culture Matter? A Cross-cultural Study of Executive's Choice, Decisiveness and Risk Adjustment in International Marketing" Journal of Marketing, 1988, 52(4), 81-95.