Yim, Chi Kin (Bennett)  
 
     
    Prof. Chi Kin (Bennett) Yim  
 
Professor and Associate Director of Chinese Management Centre
 
 
 
 
3917 8343
 
   
 
   
       Academic and Professional Qualifications  
 
  •  PhD Purdue
  •  BBA CUHK
 
       Biography  
 

Chi Kin (Bennett) Yim is Professor in Marketing and Associate Director of the Chinese Management Centre at the Faculty of Business and Economics, The University of Hong Kong. He received his BBA in Marketing from the Chinese University of Hong Kong and his Ph.D. in Management (Marketing and Econometric) from the Krannert Graduate School of Management, Purdue University.

He has over 20 years of experience teaching in undergraduate, MBA and Executive Development programs at The University of Hong Kong, Thunderbird School of Global Management, Rice University, and Purdue University. He has received multiple teaching awards that include:

  • University Outstanding Teacher Award, The University of Hong Kong 2010
  • Undergraduate Teaching Award, Faculty of Business & Economics 2005-2006
  • Best MBA Teacher (Honorable Mention), Faculty of Business & Economics 1999-2000
  • Award for Excellence in Teaching, Jones Graduate School, Rice University 1992-1993

Prof. Yim also has extensive consulting experiences working with companies in the US (including Boeing, IBM, Johnson Controls, Nike, Northern Telecom, Xerox, etc.) and Hong Kong (China Ping An Insurance, Hong Kong Association for Customer Service Excellence, Motorola, 3M Hong Kong Limited, HSBC, etc.). He has also conducted executive training programs for various companies and organizations including Centaline Property Agency Limited, Hong Kong Post, Intel (China), JUSCO, Ketchum, Motorola (China), PepsiCo (China), SGS, Sunkyong (Korea), and TAL.

Prof. Yim has published articles in the Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of International Business Studies, Journal of Retailing, International Journal of Research in Marketing, Journal of World Business, Journal of International Marketing, and Journal of Business Research, and presented many papers in conferences in Asia, the United States and Europe. His research has received multiple research awards that include:

  • 2011 Award for the Best Services Marketing Article Published in 2010, AMA Services Marketing Special Interest Group (with Kimmy Chan and Simon Lam)
  • University Research Output Prize 2008-2009, University of Hong Kong (with Kimmy Chan and David Tse)
  • 2007 AMA Summer Marketing Educators’ Conference, Best Paper Award, Services Track (with Kimmy Chan and David Tse)
  • University Research Output Prize 2005-2006, University of Hong Kong (with David Tse and Kevin Zhou)
  • Finalist for the 1995 Journal of Marketing Research William F. O'Dell Award (with Manohar Kalwani, Heikki Rinne, and Yoshi Sugita)
 
       Research Interests  
 
  • Services marketing & management
  • China marketing
  • Consumer brand choice and purchase behavior modeling
 
       Recent Research Grants  
 
  • "Antecedents of Customer Satisfaction: An Examination with Firm Level Augmented Quality-Satisfaction Framework," Competitive Earmarked Research Grant (HK$271,950) from Research Grant Council, Hong Kong Government, Principal Investigator: Jianjun (John) Zhu, Co-investigator: Chi Kin (Bennett) Yim, 2010-2012.

  • "Effect of Coalignment of Service Strategy on Service Performance Metrics and Firm Performance Outcomes: An Integrative and Contingency Approach," Competitive Earmarked Research Grant (HK$714,520) from Research Grant Council, Hong Kong Government, Principal Investigator: Chi Kin (Bennett) Yim, Co-investigator: David K. Tse and Kar Yan Tam, 2007-2009.

  • "Customer Participation in Services: Conceptualization, Measurement, and Impacts on Service Outcomes Across Different Cultures," Competitive Earmarked Research Grant (HK$488,900) from Research Grant Council, Hong Kong Government, Principal Investigator: Chi Kin (Bennett) Yim, Co-investigator: David K. Tse, 2005-2008.

  • "Developing a Model of Involuntary Adoption of Innovations and Its Empirical Testing based on an Economy-Wide Adoption Project," Competitive Earmarked Research Grant (HK$730,800) from Research Grant Council, Hong Kong Government, Principal Investigator: Kar Yan Tam, Co-investigators: Patrick Y.K. Chau, Eric C.W. Law, Lim Kai H. Lim, Michelle Yik, and Chi Kin (Bennett) Yim, 2005-2007.

  • "The Customer Satisfaction-Loyalty Relationship: A Re-examination and Extension," Competitive Earmarked Research Grant (HK$615,317) from Research Grant Council, Hong Kong Government, Principal Investigator: Chi Kin (Bennett) Yim, Co-investigators: Michelle Yik and David K. Tse, 2001-2003.

 
   
   
 
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