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Video Games: Still Booming in a Bad Economy

By DEENA GUZDER / HONG KONG Wednesday, Dec. 24, 2008

Publishing Date: 24/12/2008

For full coverage of the article, please click on the URL:
http://www.time.com/time/business/article/0,8599,1868630,00.html

Some analysts say the video game industry could be a silver lining in this global recession's gloomy cloud. "During a recession, what becomes most important is the psychological not the logical," said Hong Kong University Business School professor of marketing Gerald Gorn. "This is an activity that leaves your mind free from being pulled back to the present day realities and hardship."

 

Copyright © 2008, Time Inc. All rights reserved. Reprinted by permission.


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