Academic Programmes

Advanced Management Programme

Programme Objectives

The programme addresses both current and pressing management issues in the workplace across industries and geographies and will help participants to become more effective managers and leaders in a dynamic environment.
On completion of the Programme, participants will acquire cutting edge knowledge and skills in key management areas and a more action oriented mindset.
The programme will be taught through a comprehensive combination of interactive discussions, case studies, experiential exercises and input from senior business leaders as guest speakers.

Programme Design

programme structure

Upon Completion

Certificates will be awrded to participants who have completed the following modules:

All 9 Modules

Certificate on Advanced Management Program *

Any 4 Modules

Certificate on Executive Management Program *

Single Module

Certificate of Attendance

 The certificate is registered under The Hong Kong Council for Accreditation of Academic and Vocational Qualifications (HKCAAVQ).

Module Description

Module 1: Creativity and Business Transformation (1 day)
This module introduces the latest concepts on how innovation and creativity impact the formulation of business strategies. It critically examines various business models and discusses how we can transform such business models to meet the specific needs of target corporations in different industries.
Module 2: Finance for Non-Finance Managers (2 day)
This module covers fundamental accounting concepts and practices necessary for the interpretation of financial statements from a decision-maker’s perspective.  It also introduces analytical and valuation tools to facilitate effective management of financial performance of any business organizations.  Key topics include financial statement interpretation and analysis, corporate financial decisions in the context of firm vis-à-vis capital market, and valuation of financial assets and managerial implications.
Module 3: Business Ethics (1 day)
This module introduces business ethics policy, practice, and procedure for the sake of sustainable growth; analyzes the importance of corporate social responsibility as an end in itself and a mean towards building goodwill, reputation and branding; helps participants understand how the practice of good business ethics driving through the value-added chain will impact the wellbeing of the corporation through stakeholders’ recognition.
Module 4: Communication and Conflict Resolution (1 day)
This dynamic, interactive communication module will engage participants in hands-on communication skills development by role-playing exercises and group work. It will help participants identify and refine their communication styles to maximum effectiveness. It will also discuss how to handle both internal and external conflicts in a diplomatic and respectful manner.
Module 5: Global Supply Chain Management (1 day)
This module helps participants to develop a comprehensive understanding of the issues influencing the supply chain management in global business environments, and prepares them to apply business strategies, analytical methodologies and information technologies in supply chain management to increase business competitiveness.
Module 6: Leadership for Change and People Development (2 days)
The module equips participants with managerial skills for leading and developing people as a competitive asset. It analyses and evaluates approaches to the formulation and implementation of leadership and people management strategies to meet current and future organizational goals.
Module 7: Entrepreneurship and Innovation (1 day)
This module focuses on how entrepreneurs and organizations create and capture value through innovation in the national and international markets, exploring various approaches employed by entrepreneurial organizations as well as skills and attributes needed to succeed in today's competitive environment. The module also introduces key concepts in business innovation and managerial and organizational issues related to innovation.
Module 8: Services Marketing (1 day)
This module presents the latest theories on both domestic and international services marketing.  It helps participants discover and apply cutting-edge conceptual and professional techniques related to service marketing activities. Key topics include service quality and management, internal service imperative, managing the augmented service offering, managing brand relationships and image.
Module 9: Strategic Management (2 days)
The module focuses on the analytical and managerial tasks involved in developing strategies that create value in an ever-changing competitive landscape, with an attempt to help participants to improve their strategic thinking and all round business judgment.  Key topics include developing a strategic mindset in competitive positioning, analyzing industries in rapidly changing environments, strategies in Asia-Pacific markets and making strategy happen in the organization.

Programme Fee

By programme
Regular Fee
Early Bird or HKU Alumni
Enrol by module
Regular Fee
Early Bird or HKU Alumni


For further information and enquiry, please contact:
Faculty of Business & Economics
The University of Hong Kong
Room 304, Block B, Cyberport 4,
100 Cyberport Rd, Hong Kong
Email :
Phone :   (852) 3962 1297