Academic Programmes

Custom Programmes

We work closely with our clients to design programmes addressing contemporary business and economic issues from a global perspective with a China focus, equipping seasoned professionals with knowledge and skills that yield immediate results for sustainable development. Some of the most sought-after courses in various areas of expertise are highlighted below:

China Entry Strategy

China presents enormous business opportunities and challenges for business executives. We equip business executives and organisation leaders with a holistic perspective on how to develop business in the Chinese market, integrating the latest research findings and real-world cases.

  • Competitive Strategy
  • Corporate and Global Strategy
  • Multinational Strategy in China
  • Chinese Strategic Management in the Global Economy
  • Goal Setting, Business Planning and Strategic Management in China



Today’s dynamic and ever-changing business environment requires that business leaders possess entrepreneurial skills to turn problems and uncertainties into opportunities. We provide them with the knowledge and skills to think and act entrepreneurially to survive and prosper.

  • Entrepreneurship and Innovation
  • Management in a Changing Environment
  • Business Planning and Strategy
  • Marketing Strategy and Development

Financial Market

Combining current events and academic rigor, we provide business executives and organization leaders with a deep understanding of the relationship between financial markets and their impact on corporate financial decision-making.

  • Capital Market and Investment
  • Cross Border Mergers and Acquisitions
  • Finance for Non-finance Managers
  • Asset Pricing
  • Financial Product Innovation

Global Business

Businesses today operate in an international environment at an exponential rate. We prepare executives to tackle challenges of global integration and seize opportunities to achieve sustainable growth in the global market.

  • Global Strategy and Policy
  • International Business Development
  • Global Strategy and Management
  • Asia Growth Strategy: Opportunities and Challenges
  • Understanding and Managing Intercultural Differences

Innovation and Creativity

Innovation and creativity are vital to any business in the knowledge economy. We help business executives and organization leaders foster a creative mindset to drive strong innovation, and unleash the power of creativity and innovation to take their business to new heights.

  • Innovation and Creative Business Model
  • Business Innovation and Growth
  • Creativity and Innovation as Strategic Levers
  • Innovation Strategy in a Global Context
  • Innovation for Quality Excellence

Leadership and People Development

Leaders play a crucial role in leading organizational change and development. We groom leaders with practical skills and necessary mindset to inspire and empower their teams to achieve the goals.

  • Business Leadership
  • Collaborative Leadership
  • Exercising Influence and Building Effective Social Networks
  • Designing and Leading a High Performance Team
  • Leadership for Change and People Development


Today’s highly competitive world continues to pose new challenges for marketing of products and services. We provide essential knowledge and skills to formulate innovative and effective marketing strategies based on the best practices and research findings.

  • Service Marketing and Management
  • Brand Management and Strategy
  • Strategic Marketing

programme photo