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Academic Programmes

Building on
a Century of Excellence

Fields of Study

Research postgraduate students in the Faculty will focus their academic experiences in one of the six distinct fields of study.

Field of Study
Major Research Areas

Accounting

The role of accounting information in organisations and capital markets; financial reporting; earnings management; company disclosures; valuation; corporate governance; management accounting and performance measurement; industrial organisation of audit markets; international accounting and audit related issues.

Economics

China ’s economy; China’s financial markets and institutions; econometrics; economic development; economic policy; economics of transition; economy of Hong Kong; financial economics; game theory; industrial organisation; international trade and finance; labour economics; macroeconomics; mathematical economics; monetary theory and banking; political economy; price theory; public finance; transportation economics; urban economics.

Finance

Corporate finance; corporate governance; asset pricing theories; portfolio analysis; financial institutions; fixed-income securities; derivative securities; exotic options; international finance; risk management; capital market microstructure; Asian financial markets; econometric applications in finance.

Innovation and Information Management

Innovation strategy and management; business model innovation; social enterprise; information technology adoption and implementation; electronic commerce; supply chain management; electronic catalogues; information technology investment and evaluation; information presentation and model visualisation; internet navigation and information retrieval; hypermedia and web design; systems development methodologies; operations management; business analytics.

Management and Strategy

Management and Entrepreneurship:

Asian/Chinese business organisation and management practice; organisational development; human resource strategies; organisational behaviour of employees; entrepreneurship; managing a startup business; leading change and growth in Chinese firms; network organisations; cross-cultural management.

Strategy and international business:

Competitive strategy; international business; economics of organisation and strategy; organisation and strategy in the Chinese economy; market and nonmarket strategies; institutional voids and transformation; competitiveness of the Chinese economy; regional clustering and development; international competitiveness; international competition and strategy; strategy and its execution; multinational enterprises; China business and economics.

Marketing

Services marketing:

Customer service evaluations (preferential treatment and envy, customer delight, crowding, anthrorpomorphised self-service technologies); service failure and recovery (customer complaint behaviours, customer-staff relationship and self-recovery); integrated service strategies. (customer participation and co-creation, service innovation, service-sales ambidexterity, service advice adherence)

China marketing and marketing strategy:

All aspects of contemporary marketing strategy in the China including; e-marketing, co-creating strategies, innovation strategies, branding strategies, platform strategies, new business models, and cross-cultural marketing.

Consumer behaviour:

Consumer self-regulation; social exclusion and consumption; anthropomorphism and marketing; money and consumer decision; epi-hedonics (the psychology of constructed utility and pleasure); consumer and social networks; sense of self and beliefs about the self (self-affirmation, self-threats, mortality salience); impact of sense of self on prosocial behaviour; visual information processing, product design and aesthetics; impact of emotion, mortality salience on consumer behaviour.

 

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