Highlights



Research Highlights

  • BEAUTY: In the Eye of the consumer?

    New research into consumer buying behaviour shows that endowing products with human-like characteristics increases their appeal to customers when the product has attractive appearance design. By adapting their product designs and packaging in line with these findings, marketers and product developers can gain an edge over the competition and improve the chances that customers will choose their products.

  • How Fake News Spread

    Timely new research shows that while rumors alone may have limited impact, their impact increases when they reinforce existing beliefs. Add effective communication, and rumors can lead to high-impact action.

  • The hidden price of war

    Assessments of the costs of war are typically based on rebuilding costs. New research shows that the economic costs run much deeper and last far longer than is commonly assumed.

  • Investing in enjoyment delivers positive returns for financial services

    As financial markets continue to test the confidence of banking customers, emotions play a central role in developing a customer's trust and commitment to the brand; so how should banks go about managing for emotional behaviours in the production and delivery of their financial services?

  • Unbundling the benefits and risks of Guanxi

    Guanxi networks have served many Chinese and foreign firms well in their pursuit of Chinese consumer markets. However, will this service continue as China transitions toward a more developed and globally competitive market economy?

Media Coverage

Upcoming Seminars

Recent Events



Student Learning Experience



Alumni Sharing

0

0
0
0