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Academic Programmes

Building on
a Century of Excellence

HKU-Ivey Executive Leadership Program in Data Analytics and Big Data (DABD)

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Many organizations and executives find they have access to vast amount of data but lack the skills and knowledge to leverage this data to create value. The HKU - Ivey Executive Leadership Program in Data Analytics and Big Data (DABD) will enable executives to use data to drive their operational and strategic decision-making and create more value for their businesses.

Leveraging on case development capacity of two business schools, this program will be empowered by recent cases on Alibaba, Tencent WeChat, UPS, and Obamacare etc., discussing effective use of data and analytics for operational & strategic decision-making.

Participants will Gain Insight in

methods to analyze data to improve understanding of complex business issues;

the role of data in acquisition of customers to create competitive advantage;

recognition of opportunities where achieving an understanding of data can lead to enhanced performance or profitability.



Target Audience

Middle to senior executives who are:

seasoned with technical backgrounds such as finance, actuary, revenue management;

heading a team of technical experts with mandate to use data analytics for business success;

leading departmental heads with technical background as direct reports.


Programme Details




Module 1

Leading Digital Transformation and Disruption

Mar 12-13, 2018

USD 2,000

Module 2

Social Media Analytics and Digital Strategy

April 19-20, 2018

USD 2,000

Module 3

Data Mining and Text Analytics

May 10-11, 2018

USD 2,000

Module 4

Data-Driven Decision Making under Uncertainty

June 7-8, 2018

USD 2,000

* Each module is 2 days.
** Special 5% discount available for HKU/Ivey alumni, and registrations received  on or before February  12, 2018.

Participants will be conferred a certificate jointly issued by HKU and Ivey upon completing all 4 modules of the program.



To apply, please complete the application form and send to
Download Application Form



Mr. Liang SONG
Tel: (852) 3962 1472

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