Academic Programmes

HKU-Ivey Executive Leadership Program in Data Analytics and Big Data (DABD)

DABA banner

Many organizations and executives find they have access to vast amount of data but lack the skills and knowledge to leverage this data to create value. The HKU - Ivey Executive Leadership Program in Data Analytics and Big Data (DABD) will enable executives to use data to drive their operational and strategic decision-making and create more value for their businesses.

Leveraging on case development capacity of two business schools, this programme will be empowered by recent cases on Alibaba, Google Flu, Netflix, WeChat, P&G and UPS etc., discussing effective use of data and analytics for operational & strategic decision-making.

Participants will Gain Insight in

methods to analyze data to improve understanding of complex business issues;

the role of data in acquisition of customers to create competitive advantage;

recognition of opportunities where achieving an understanding of data can lead to enhanced performance or profitability.



Target Audience

Middle to senior executives who are:

seasoned with technical backgrounds such as finance, actuary, revenue management;

heading a team of technical experts with mandate to use data analytics for business success;

leading departmental heads with technical background as direct reports.


Programme Details

Modules Date* Fee**
Module 1 Data-Driven Decision Making under Uncertainty Mar 12-13, 2018 USD 2,000
Module 2 Social Media Analytics and Digital Strategy April 19-20, 2018 USD 2,000
Module 3 Data Mining and Text Analytics May 10-11, 2018 USD 2,000
Module 4 Leading Digital Transformation and Disruption June 7-8, 2018 USD 2,000

* Each module is 2 days.
** Special 5% discount available for HKU/Ivey alumni, and early bird registrations received  on or before December 31, 2017.

Participants will be conferred a certificate jointly issued by HKU and Ivey upon completing all 4 modules of the programme.



To apply, please complete the application form and send to
Download Application Form



Mr. Liang SONG
Tel: (852) 3962 1472