“A Meeting of the Minds: Effects of Cognitive Congruence in an Alliance Portfolio on New Product Introductions” by Mr. Seung-Hyun RHEE
STRATEGY SEMINAR
Speaker:
Mr. Seung-Hyun RHEE
PhD Candidate
Kellogg School of Management
Northwestern University
Abstract:
This study contributes to the literature on the factors driving alliance outcomes by analyzing the role of cognitive congruence in an alliance portfolio (i.e., similarly arranged strategic schemas between a focal firm and its alliance partners). Specifically, we posit that cognitive congruence in a firm’s alliance portfolio is positively associated with the number of its new product introductions. We also link our cognitive view with more traditional resource-based explanations and show that the positive impact of cognitive congruence on alliance outcomes is amplified under conditions of high firm/partner resource complementarity and abundant slack resources, and attenuated under conditions of poor prior financial performance. We conclude with a brief discussion of the research and managerial implications for our findings, which are based on data from public software companies from 2001 to 2010 and a novel text mining technique known as topic modeling.
