“A Meeting of the Minds: Effects of Cognitive Congruence in an Alliance Portfolio on New Product Introductions” by Mr. Seung-Hyun RHEE
Mr. Seung-Hyun RHEE
Kellogg School of Management
This study contributes to the literature on the factors driving alliance outcomes by analyzing the role of cognitive congruence in an alliance portfolio (i.e., similarly arranged strategic schemas between a focal firm and its alliance partners). Specifically, we posit that cognitive congruence in a firm’s alliance portfolio is positively associated with the number of its new product introductions. We also link our cognitive view with more traditional resource-based explanations and show that the positive impact of cognitive congruence on alliance outcomes is amplified under conditions of high firm/partner resource complementarity and abundant slack resources, and attenuated under conditions of poor prior financial performance. We conclude with a brief discussion of the research and managerial implications for our findings, which are based on data from public software companies from 2001 to 2010 and a novel text mining technique known as topic modeling.