“Listing Specs: The Effect of Attribute Orders on Choice” by Dr. Simone Galperti
Dr. Simone Galperti
Associate Professor of Economics
University of California, San Diego
Evidence from various choice domains shows that the presentation order of the attributes of the available options can have important effects on decisions. We introduce a decision-theoretic model that allows for such effects. We identify simple properties of observable behavior that characterize the model. We show how attribute-order effects can cause the choice of an alternative to depend on its position on a list. Finally, we apply our model to derive some new insights into strategic framing in advertising and phenomena like the endowment effect.