Sentimental Value and Its Influence on Hedonic Adaptation
Ms. Yang Yang
PhD Candidate in Marketing
Tepper School of Business
Carnegie Mellon University
This research investigates the antecedents of sentimental value and demonstrates its effect on hedonic adaptation using both naturally occurring items and experimentally manipulated items. It also tests the underlying process by showing that whereas feature-related utility decreases for all products with time, sentimental value usually does not, and that sentimental value moderates the influence of the decrement in feature-related utility on hedonic adaptation. It concludes with a discussion of related phenomena and implications for both consumers and marketers.