• About Us
        • About us
        • A Premier Business School in Asia with Global Influence

        • Overview
          • Message from the Dean
          • Vision & Mission
          • Branding Logo & Tagline
          • Milestones
          • Partnership & Global Network
          • Beta Gamma Sigma HKU Chapter
          • Rankings & Accreditations
          • Corporate Collaboration
        • Leadership
          • Faculty Management
          • International Advisory Council
        • Contact Us
        • Staff Portal
        • Campus
  • Programmes
        • Programmes
        • Diversified Learning Experience Empowers our Students

        • Overview
        • Undergraduate
        • Masters
          • MAcct
          • MEcon
          • MFin
          • MFFinTech
          • MGM
          • MSc(BA)
          • MScMktg
        • MBAs & EMBAs
          • MBA
          • IMBA
          • EMBA-Global Asia
          • HKU EMBA
        • PhD
        • Executive Education
        • DBA
  • People
        • People
        • International Faculty Body that Offers Quality Education

        • Faculty
        • Post-Doctoral Fellows
        • Demonstrators/ Teaching Assistants
        • Research Postgraduate Students
        • Administration
  • Research
        • Research
        • Lead the Frontier of Knowledge Creation

        • Thought Leadership
          • Latest Research Publications
          • Research Insights
          • Impact Stories
          • HKEJ Column
          • In the Media
        • Academic Areas
        • Faculty Members
        • Research Grants
        • Seminars & Conferences
          • Edward K Y Chen Distinguished Lecture Series
        • Research Centres & Institutes
        • Hong Kong Macroeconomics Forecast
        • HKU Knowledge Exchange
        • HKU Scholars Hub
  • Events
  • Media
        • Media
        • Inspire the Society and Community with Rigorous Insights

        • School News
        • In the Media
        • Press Release
        • CONTACT Magazine
        • Multimedia Library
        • Our Social Media
  • Career
        • Career
        • Fostering Strategic Partnerships and Talent Development

        • Recruit our Talents
        • Student Career Development
        • Work for FBE
          • Faculty Recruitments
          • HKU Career Site
  • 繁
  • 簡

Type To Search

Type To Search

  • About Us
        • About us
        • A Premier Business School in Asia with Global Influence

        • Overview
          • Message from the Dean
          • Vision & Mission
          • Branding Logo & Tagline
          • Milestones
          • Partnership & Global Network
          • Beta Gamma Sigma HKU Chapter
          • Rankings & Accreditations
          • Corporate Collaboration
        • Leadership
          • Faculty Management
          • International Advisory Council
        • Contact Us
        • Staff Portal
        • Campus
  • Programmes
        • Programmes
        • Diversified Learning Experience Empowers our Students

        • Overview
        • Undergraduate
        • Masters
          • MAcct
          • MEcon
          • MFin
          • MFFinTech
          • MGM
          • MSc(BA)
          • MScMktg
        • MBAs & EMBAs
          • MBA
          • IMBA
          • EMBA-Global Asia
          • HKU EMBA
        • PhD
        • Executive Education
        • DBA
  • People
        • People
        • International Faculty Body that Offers Quality Education

        • Faculty
        • Post-Doctoral Fellows
        • Demonstrators/ Teaching Assistants
        • Research Postgraduate Students
        • Administration
  • Research
        • Research
        • Lead the Frontier of Knowledge Creation

        • Thought Leadership
          • Latest Research Publications
          • Research Insights
          • Impact Stories
          • HKEJ Column
          • In the Media
        • Academic Areas
        • Faculty Members
        • Research Grants
        • Seminars & Conferences
          • Edward K Y Chen Distinguished Lecture Series
        • Research Centres & Institutes
        • Hong Kong Macroeconomics Forecast
        • HKU Knowledge Exchange
        • HKU Scholars Hub
  • Events
  • Media
        • Media
        • Inspire the Society and Community with Rigorous Insights

        • School News
        • In the Media
        • Press Release
        • CONTACT Magazine
        • Multimedia Library
        • Our Social Media
  • Career
        • Career
        • Fostering Strategic Partnerships and Talent Development

        • Recruit our Talents
        • Student Career Development
        • Work for FBE
          • Faculty Recruitments
          • HKU Career Site
  • About Us
    • Overview
      • Message from the Dean
      • Vision & Mission
      • Branding Logo & Tagline
      • Milestones
      • Partnership & Global Network
      • Beta Gamma Sigma HKU Chapter
      • Rankings & Accreditations
      • Corporate Collaboration
    • Leadership
      • Faculty Management
      • International Advisory Council
    • Campus
    • Contact Us
    • Staff Portal
  • Programmes
    • Overview
    • Undergraduate
    • Masters
      • MAcct
      • MEcon
      • MFin
      • MFFinTech
      • MGM
      • MSc(BA)
      • MScMktg
    • MBAs & EMBAs
      • MBA
      • IMBA
      • EMBA-Global Asia
      • HKU EMBA
    • DBA
    • PhD
    • Executive Education
  • People
    • Faculty
    • Post-Doctoral Fellows
    • Demonstrators/ Teaching Assistants
    • Research Postgraduate Students
    • Administration
  • Research
    • Thought Leadership
      • Latest Research Publications
      • Research Insights
      • Impact Stories
      • HKEJ Column
      • In the Media
    • Academic Areas
    • Faculty Members
    • Research Grants
    • Seminars & Conferences
      • Edward K Y Chen Distinguished Lecture Series
    • Research Centres & Institutes
    • Hong Kong Macroeconomics Forecast
    • HKU Knowledge Exchange
    • HKU Scholars Hub
  • Events
  • Media
    • School News
    • In the Media
    • Press Release
    • CONTACT Magazine
    • Our Social Media
    • Multimedia Library
  • Career
    • Recruit our Talents
    • Student Career Development
    • Work for FBE
      • Faculty Recruitments
      • HKU Career Site

Events

Home Events
innovation-and-information-management
31Oct
SEF Seminar Calendar, Seminar

“The Voice of Commerce: How AI Speakers Reshape Digital Content Consumption and Preference” by Mr. Yoonseock Son

Thursday, 31 October 2019 | 2:30 p.m. — 4:00 p.m.
KK 1301, K.K. Leung Bldg
Share on TwitterShare on FacebookShare on WhatsAppShare on LinkedInShare on Email

IIM Seminar

 

Speaker:

Mr. Yoonseock Son
Ph.D. Candidate in Management Engineering
College of Busines
Korea Advanced Institute of Science and Technology (KAIST)

 

Abstract :

Technologies based on artificial intelligence (AI) have revolutionized how individuals use various services by enabling verbal command over machines. Although such alternative forms of human-machine interaction have begun to insinuate themselves into our lives, limited efforts have been directed toward examining their economic effects. This study examines the effects of AI speaker (e.g., Alexa) usage on consumers’ digital content consumption and preference behaviors. To this end, drawing on the modality and human-computer interaction frameworks, this study analyzes a unique panel data set that comprises information on household patterns of digital content (e.g., VOD) transaction, consumption, and AI usage. Our results indicate that the adoption of AI speakers is positively associated with increased digital content purchase but negatively related to the average rate of content completion. We also find a change in type of content purchased, with customers consuming a greater proportion of hedonic products after adopting AI speakers. The findings on households’ AI usage patterns indicate that emotion-seeking interactions are more positively associated with purchase than information-seeking interactions. On the basis of our findings, we drew implications for the design of optimal voice commerce strategies and derive insights into effectively eliciting the economic value of the voice recognition market.

"Trade and Minimum Wages in General Equilibrium: Theory and Evidence" by Dr. Arpita Chatterjee

Thursday, 31 October 2019

"Strategic Advertising and Release in the Movie Industry " by Miss Weichen YAN

Thursday, 31 October 2019

Other Events

book-dialogue-website-cover-01
21Jan
Faculty Level | Event
Insights for Young Leaders in a New Global Era
21 Jan 2021 | 20:00 – 21:00
Online via Facebook and Zoom
Event_680x440_Areas_AL
8Jan
Accounting and Law | Seminar
“Multidimensional Information and Rational Inattention” by Ms. Keri P. Hu
Friday, 8 January 2021 | 10:40 a.m. — 12:10 p.m.
online seminar
Ms. Peicong (Keri) Hu
About Speaker
Mr. Yoonseock Son

Ph.D. Candidate in Management Engineering College of Busines Korea Advanced Institute of Science and Technology (KAIST)

“The Voice of Commerce: How AI Speakers Reshape Digital Content Consumption and Preference” by Mr. Yoonseock Son
Thursday, 31 October 20192:30 p.m. — 4:00 p.m.
KK 1301, K.K. Leung Bldg
Sign up for upcoming news and events
HKU Business School
Contact Us
LinkedIn WeChat Instagram Facebook Weibo Twitter YouTube

©2020, HKU Business School. All Rights Reserved. | Privacy Policy

BACK TO TOP