Workshop on Mobile Internet and Implications for Business Strategy
Tuesday, 26 May 2015 | 2:30pm - 4:00pm
1303, K.K. Leung Bldg
IIM & STRATEGY WORKSHOP
Supported by: HKU Strategic Research Theme on China Business and Economics, and Institute for China and Global Development.
Program:
2:00 – 3:00 pm, Dr. Jianqing CHEN (Associate Professor in Information Systems, The University of Texas at Dallas): Frenemies in Platform Markets: The Case of Apple's iPad vs. Amazon's Kindle
3:00 – 3:30 pm, Coffee Break
3:30 – 4:30 pm, Dr. Daewon SUN (Associate Professor in Management, University of Notre Dame): Selling Virtual Currency in Digital Games: Implications on Gameplay and Social Welfare
4:30 – 5:00 pm, Coffee Break
5:00 – 6:00 pm, Dr. Ke-Wei HUANG (Assistant Professor in Information Systems, National University of Singapore): Comparing the Social and Location Effects on Mobile Applications User Behavior: an Application of Spatial Regression Analysis
