Edward K Y Chen Distinguished Lecture 2019
- 17:30 - 19:15
Survival in the Vibrant Chinese Economy: Fast Food Frontier
Ms. Joey Wat 屈翠容
CEO of Yum China Holdings, Inc.
Female CEO of the Fortune 500
Mr. Barry Chiu
Miss Jinsun Park
Year 4 Student in BBA (International Business and Global Management)
The University of Hong Kong
Ms. Fion Li
Hong Kong Bureau Chief
The general conclusion about doing business in China: it involves flexible business philosophy and a balance between standardisation and customisation, the oversight of which may be the cause for many corporations, big and small, having failed to sustain in the Chinese market despite the vast potential. The bruising US-China trade war and the slowing down of economic growth in China have stoked up worries about downside risks to Chinese enterprises. However, Yum China, the country’s largest restaurant group which operates the KFC and Pizza Hut brands and employs over 450,000 workers, remains upbeat on the outlook for the fast food industry in China.
The lecture will explore in depth how this Fortune 500 company can survive the cut-throat competition amid a rapidly changing industry landscape. What are the challenges and opportunities facing those in the restaurant and food service industry today? And how these will be of interest to many who operate businesses in China.