Many organizations and executives find they have access to vast amount of data but lack the skills and knowledge to leverage the data for business growth. The HKU-Ivey Executive Leadership Programme in Data Analytics and Big Data (DABD) will enable executives to use data to drive their operational & strategic decision-making and create more value for their businesses.
Leveraging on case development capacity of the Ivey Case Centre in Asia and also the Asia Case Research Centre of HKU Business School, this programme will be empowered by recent cases on Alibaba, WeChat, Chow Tai Fook+GIA, TouTiao, iFlyTek, NVIDA, Overstock tZERO, Amazon Go, Brooklyn Microgrid, etc., discussing effective use of data and analytics for operational & strategic decision-making.
Participants will Gain Insight in
Middle to senior executives who are:
Online and in-class sessions
|Module 1||Leading Digital Transformation and Disruption **||June 15-16 & 22-23, 2020||USD 2,200|
|Module 2||Social Media Analytics and Digital Strategy **||August 10-11 & 17-18, 2020||USD 2,200|
|Module 3||AI and Blockchain Innovations **||September 14-15 & 21-22, 2020||USD 2,200|
|Module 4||Data, Analytics, Business Value||October 12-13, 2020
Summary of Webinars
Digital Disruption and Technology Trends amid the COVID-19 Pandemic
Professor Haipeng Shen, Patrick S C Poon Professor in Analytics and Innovation, HKU Business School, The University of Hong Kong has shared some examples on how technology help track the COVID-19 pandemic, including Internet of things (IoT), big data, AI and Blockchain, from monitoring, surveillance, detection and prevention of COVID-19 to mitigation of impact. He also shared real-world cases on how big data is applied in our daily lives, eg. e-commerce, China Light Power, illustrating how data can generate business opportunities and revenue during these disruptive times.
Professor Ning Su, Associate Professor, General Management, Strategy & Information Systems, Ivey Business School explained how Bluedot, a Canada-based AI start-up help monitor the spread of COVID-19 with big data and algorithms, using airline ticketing data to predict the spread of virus. He further emphasized that big data and AI provide promising solutions for mitigating COVID-19 and future pandemics, with collective and coordinated efforts of diverse stakeholders worldwide.
AI, Blockchain, Social Media opportunities amid Social Distancing and the COVID-19 Crisis
Dr. Hailiang Chen, Associate Professor, HKU Business School, The University of Hong Kong pointed out that COVID-19 has accelerated digitalization and that AI is more widely used. A more important technology- deep learning has emerged recently. AI techonologies are being commoditized and the worldwide search volume of AI and deep learning has shown an increasing trend in the past 5 years. Dr. Chen also illustrated on how AI is used for quality control within a chain pizza group.
Professor Shane Wang, Associate Professor, Marketing and Statistics, Ivey Business School shared his views on the increased volume of social media usage during COVID-19 and how social media help with sales revenue. Professor Wang also explained a few examples on social listening, including how video streaming affects consumption and how technologies can be used for new opportunities.
HKU Business School
The University of Hong Kong
Room 204, Block B, Cyberport 4
100 Cyberport Road, Hong Kong
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