Knowledge Exchange

Faculty Research Digests

As a Knowledge Exchange (KE) initiative, the Faculty regularly shares its members’ research outcomes to the community in the form of non-technical feature articles on its websites and in its newsletter. Through promulgating high quality research findings, we hope to enable organisations to make research-based decisions relevant to their fields and allow non-academics to expand their exposure to research-related knowledge.


Wei Zhang

Dr Wei Zhang

July 2018

Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semi-conductors, with implications for other products and industries. Read More >>

Link to the original research paper


Professor Echo Wan

February 2018

BEAUTY: In the Eye of the consumer?

New research into consumer buying behaviour shows that endowing products with human-like characteristics increases their appeal to customers when the product has attractive appearance design. By adapting their product designs and packaging in line with these findings, marketers and product developers can gain an edge over the competition and improve the chances that customers will choose their products. Read More >>

Link to the original research paper



Heng Chen

Dr. Heng Chen

August 2017

How Fake News Spreads

Timely new research shows that while rumors alone may have limited impact, their impact increases when they reinforce existing beliefs. Add effective communication, and rumors can lead to high-impact action. Read More >>


Link to the original research paper

Wing Suen

Professor Wing Suen


Professor Zhigang Tao

February 2017

The Hidden Price of War

Assessments of the costs of war are typically based on rebuilding costs. New research shows that the economic costs run much deeper and last far longer than is commonly assumed. Read More >>


Link to the original research paper



Professor Simon Lam

July 2016

Investing in enjoyment delivers positive returns for financial services

As financial markets continue to test the confidence of banking customers, emotions play a central role in developing a customer’s trust and commitment to the brand; so how should banks go about managing for emotional behaviour s in the production and delivery of their financial services? Read More >>


Link to the original research paper


Professor Bennett Yim


Professor David Tse

January 2016

Unbundling the benefits and risks of Guanxi

Guanxi networks have served many Chinese and foreign firms well in their pursuit of Chinese consumer markets. However, will this service continue as China transitions toward a more developed and globally competitive market economy? Read More >>

Link to the original research paper




Dr. Michael Chau

June 2015

Do you know what bloggers are saying about your business?

It’s no secret that private bloggers tend to speak freely in their conversations about firms and their products. But how can firms tap into blogs and build their Business Intelligence? Read More >>

Link to the original research paper





Professor Kevin Zhou

January 2015

Managing knowledge for radical product innovation development in China

Companies like Apple, Intel, and Yingli Solar are producing products that radically shape the nature of product markets. But what strategies should managers apply if they want to raise or leverage the firm’s capabilities to develop leading innovative products? Read More >>

Link to the original research paper