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Mr. Pedro Eloy

Mr. Pedro Eloy

Visiting Associate Professor 
Chief Executive Officer, Pelham Grey



About Mr. Pedro Eloy


Pedro Eloy is the Chief Executive Officer at Pelham Grey, heading the teams investing in innovative early stage startups & SME’s, partnering with global companies entering local markets, launching new platforms and supporting initiatives that supercharge entrepreneurship in Asia-Pacific. As former Senior Executive at Fung Group/Li&Fung (Senior Vice President/Director for 9 years) and with a mandate to champion digital omni-channel, predictive analytics and technology integration initiatives, Pedro orchestrated 68+ cross-platform projects for the Group’s Trading, Logistics & Distribution verticals and led the teams who brought the first digital awards to the Group. Focusing on optimizing the digital outsourcing model, he accrued an average annual cost savings of US$2+ million.

In academia, Pedro founded the Business Lab and has been lecturing this course at HKU MBA since 2012. In the public sector, Pedro is an Executive Council member of the United Nations ESCAP Sustainable Business Network and Chairman of the UN ESBN Youth & Women Entrepreneurship Taskforce promoting business leapfrogging and economic growth for Asia Pacific young entrepreneurs, covering the 53 members and 9 associate UN ESCAP member countries, alongside a series of collaborating programs with global entrepreneurial ecosystems.

With 24 years of international experience in Europe, North America and Asia, and with an education from Stanford University, the Financial Times NED, MIT Sloan, Bournemouth University and ISCEM, Pedro is the recipient of several awards including the Best Rebrand of a Digital Property Gold Award (Transform AP), the IMA Outstanding Achievement Award, the IACAS Excellence in Marketing Award, the Mercomm Galaxy Award, the Golden Web Awards and the J. William Fulbright Scholarship Award for digital platforms related research.

Recognized by the digital industry, Pedro is a Fellow of the British Computer Society, an Executive Member of the International Academy of Digital Arts & Sciences, a published author of 5 books and a judge for the Webby Awards as well as several digital awards & entrepreneurship competitions. In his advisory capacity, he is an Honorary Advisory Member for Hong Kong Sustainable Development Research Institute, an Honorary Member of the Portugal-China Entrepreneurs Association and an advisory board member of Media Invest.