Pedro Eloy is the Chief Executive Officer at Pelham Grey, heading the teams investing in innovative early stage startups & SME’s, partnering with global companies entering local markets and launching businesses. As former Senior Executive at Fung Group/Li&Fung (Senior Vice President/Director for 9 years) and with a mandate to champion digital omni-channel, predictive analytics and innovation-driven technology integration initiatives, Pedro orchestrated 68+ cross-platform projects for the Group’s Trading, Logistics & Distribution verticals and led the teams who brought the first digital awards to the Group. Focusing on optimizing the digital outsourcing model, he accrued an average annual cost savings of US$2+ million. On the business front, he generated new revenue opportunities with potential annual sales of US$1 billion.
In the public sector, Pedro was invited to join the UN ESCAP Sustainable Business Network in 2013 and currently serves as Chairman of the Youth & Women Entrepreneurship Taskforce, promoting business leapfrogging and economic growth for Asia Pacific young entrepreneurs, covering 62 UN ESCAP member/associate member countries, alongside a series of collaborating programs with local, regional and global entrepreneurial ecosystems.
In academia, Pedro is the Founder/Head of the Business Lab, launched in 2012 at MBA Hong Kong University, and serves both as Adjunct Visiting Professor and as Executive Coach for MBA students. He is also the Head of Social Impact Lab, launched in 2018 at Hong Kong University Common Core - the program provides a unique opportunity to experience social impact entrepreneurship whilst raising the awareness of global initiatives led by corporations, governments, civil society, and entrepreneurs towards the United Nations 2030 agenda.
With 24 years of experience in large corporations and in entrepreneurial ventures - Europe, North America and Asia - and an education from Stanford University, the Financial Times NED, MIT Sloan, Bournemouth University and ISCEM, Pedro is the recipient of several awards including the Best Rebrand of a Digital Property Gold Award (Transform AP), the IMA Outstanding Achievement Award, the IACAS Excellence in Marketing Award, the Mercomm Galaxy Award, the Golden Web Awards and the J. William Fulbright Scholarship Award for digital platforms related research.
Recognized by the digital industry, Pedro is a Fellow of the British Computer Society, an Executive Council member of the UN ESCAP Sustainable Business Network, an Executive Member of the International Academy of Digital Arts & Sciences, a published author and a judge for the Webby Awards as well as several digital awards & entrepreneurship competitions. In his advisory capacity, he is an Honorary Advisory Member for Hong Kong Sustainable Development Research Institute, an Honorary Member of the Portugal-China Entrepreneurs Association and an adviser for a series of startups.