Dr. Royce Yuen is synonymous with "Branding" in Hong Kong. He is the Co-CEO of MaLogic, a consulting firm with global footprints that offers innovative business solutions by integrating brand strategies, research insights and big data analytics.
Dr. Yuen was formerly the Chairman of Ogilvy Hong Kong and Southern China. Under his leadership, Ogilvy was awarded Agency of The Year three years in a row. In his capacity as Chairman of the HK4As, he was acting as the spokesperson for the creative industry in Hong Kong.
He was a Council Member of The HK Trade Development Council (2009 – 2015) and The HK Academy for Performing Arts (2010 – 2016). He is a member of the Advisory Committee on Arts Development (ACAD) and a Vetting Committee Member of the SME Development Fund and BUD Fund. Previously, he has served as Advisory Committee Member for the ICAC, HK Museum, CEDB and the Education Bureau.
Besides, he is also the Vice-Chairman of Plan International (HK) which is an NGO focusing on helping children to obtain their basic rights.
Dr. Yuen has been lecturing MBA programs across Mainland China and Hong Kong for over 15 years.
Dr. Yuen received the “HK Top 10 CEO” award organized by Metro Radio in 2007, appointed Justice of The Peace by the HKSAR in 2010 and conferred with Honorary University Fellowship by The Hong Kong PolyU in 2015. He holds a Master of Art in Marketing (MA, Macquarie) and a Doctor of Business Administration (DBA, HK PolyU).