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HKU Full-time MBA Advantage

Teaching Methodology – Case Based Approach

The HKU MBA programme adopts an experiential-learning approach, with the extensive use of business cases that enable students to become effective problem-solvers and decision-makers in today’s rapidly changing business settings. These cases are written by our own professors and are published by our renowned ACRC. The programme’s relatively small class sizes allow for extensive interaction and collaboration.


The Asia Case Research Centre (ACRC) develops content-rich business case studies to meet the growing need for business education in Asia, particularly in China. The ACRC closely monitors emerging business strategies, economic policies, management practices and financial developments across the region. Its case studies on Asian companies and subjects constitute highly relevant teaching materials that are used by teachers and institutions around the world.

China-related cases are widely used to achieve the programme’s China business focus. As part of its China Case Series, the ACRC initiated a set of strategy cases and industry notes on multinational corporations in China. These cases deal with the issues and challenges that arise in various phases of business development and identify the best strategies for success in this vast and unique marketplace. Examples of these cases are:

  • Alibaba’s Jack Ma: Rise of the New Chinese Entrepreneur
  • Carrefour China: Maintaining its Past Glory or Drowning in the Sea of Competition?
  • China Automotive Finance: Service Operations Re-design
  • China Metal Recycling Holdings Limited: Scrap King Gets Scrapped
  • China Plays Heavy Metal: Rare Earth Elements and the US Defence Industry  
  • China Sourcing Group: Delivering on Time  
  • Citibank's Co-Operative Strategy in China: The Renminbi Debit Card
  • Coca-Cola and Huiyuan (A): Antitrust Barriers to Buying Top Chinese Brands
  • East of Africa (and West of China): Chinese Business in Africa
  • Future of China’s Manufacturing: The Woes & Triumphs
  • GOME Electrical Appliances: Competing for Channel Leadership (A)
  • Haier in India: Building Presence in a Mass Market Beyond China
  • Haier: How to Turn a Chinese Household Name into a Global Brand
  • Hilmann Reinier: Coke’s Coffee Challenge in China
  • Interior JV: Teething Problems of a Manufacturing Operation in China
  • KFC China: Still “Finger Lickin’ Good?” 
  • Lenovo: Disruption of the PC Industry 
  • Louis Vuitton Moët Hennessy: Expanding Brand Dominance in Asia (MNC)
  • McDonald’s China: The Expired Meat Scandal
  • McDonald’s: Is China Lovin’ it?
  • Negotiation in China: How Universal?
  • Pepsi Grows Potatoes in China
  • PetroChina: International Corporate Governance with Chinese Characteristics
  • Ping An's Overseas Expansion: Financial Uncertainties and Risk Management
  • Procter & Gamble in China
  • SAP: Establishing a Research Centre in China
  • Shanghai General Motors: The Rise of a Late-Comer (MNC)
  • Shanghai Volkswagen: Time for a Radical Shift of Gears (MNC)
  • Starbucks China – Managing Growth
  • Tetra Pak versus Greatview: the Battle Beyond China
  • The Internet of Things (IoT): Shaping the Future of E-commerce
  • The Lao Coffee Industry: Implementing Vertical Integration for a Social Cause at Bolaven Farms
  • Tencent’s Business Model 
  • Tencent: Expanding from China to the World 
  • Wal-Mart Stores: "Everyday Low Prices" in China
  • Yahoo: Relationship Crisis with Alibaba in China


On top of these China cases a number of Asian-focused cases will be used to expose our students to the business dynamics of the fastest growing region in the world. Some of the cases include:

  • Abenomics of Japan: What Was It? Could This Conquer Japan’s Decade-Long Deflation? 
  • Acer and Wistron: A Tale of Two Companies
  • AirAsia: Flying Low-Cost with High Hopes
  • Bank of Japan (2): The Meeting on April 4, 2013 (Doubling Japan’s Monetary Base Via Government Bond Purchases) 
  • Birla #1: The “Unknown” Global Indian Conglomerate
  • Cathay Pacific Airways: Service Straight from the Heart
  • Citibank’s e-Business Strategy for Global Corporate Banking
  • Creativity in Design: Experimenting and Innovating at teamLab Japan
  • Competition in the Hong Kong Banking Sector: Interest Rate Wars
  • Daewoo and the Korean Chaebol 
  • DAKSH and IBM: Business Process Transformation in India - PART 1. The Formative Years
  • Daksh and IBM: Business Process Transformation in India Part 2. The Post Buy-out Years
  • Foxconn’s Forking Path: Staying on with OEM or Becoming an ODM? 
  • HDFC Bank – Securing Online Banking
  • Ho Chi Minh Securities Corporation: Seeking Competitive Advantage in Vietnam’s Evolving Financial Sector
  • Hong Kong Business Intermediary: A Launching Pad for Entrepreneurs
  • Hong Kong Disneyland: Where is the Magic?
  • Hong Kong Disneyland(C): The Joint Venture Negotiation
  • ICICI Bank’s Credit Card: Journey to Asian Leadership
  • Is Sony Turning Around?
  • India’s Alibaba: IndiaMART’s Network Effects
  • INTELFRA Ltd.: Pricing Telecom Infrastructure in a Monopolistic Market
  • Li & Fung: Growth for a Supply-Chain Specialist
  • Mortgage Securitisation in Hong Kong and Asia
  • Nintendo's Disruptive Strategy: Implications for the Video Game Industry
  • Opec Plastics: Growing with Vietnam
  • People Management Fiasco in Honda Motorcycles and Scooters India Ltd
  • Promoting Healthcare Tourism in India
  • Sales Tax Increase in 2014 Under Abenomics: The Japanese Government’s Dilemma
  • Singapore: Committee on Singapore's Competitiveness
  • Softbank’s New Strategy: The Largest LBO in Japan
  • Strategic Performance Measurement of Suppliers at HTC
  • The Aquaculture Industry in the Philippines: Creating Social Values at Marina Gana Vida
  • The Asean Free Trade Area(AFTA) and the Malaysian National Car Project
  • The Philippines' Rising Bioethanol Industry
  • The POSCO Way of Field Based Innovation
  • The Toshiba Accounting Scandal: How Corporate Governance Failed
  • Tokyo Disneyland: Licensing vs. Joint Venture
  • Toys"R"us Asia: Ecommerce strategy
  • Turning Copper into Gold: Bharti Airtel’s Fixed-Line Service in India
  • Uniqlo: A Supply Chain Going Global
  • Wal-Mart and Bharti: Transforming Retail in India


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