HKU Master of Science in Marketing

From Traditional Marketing Strategies to Innovative Marketing Analysis

The HKU Master of Science in Marketing offers a rigorous and cutting-edge learning experience, with a focus on best marketing practices and strategies in today's fast-changing economy.

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The Evolution of Marketing in the Digital Era

With the rise of digital media and globalisation of economies, it is paramount for marketing professionals to delve into the latest trends and know-hows to navigate through a changing business landscape.

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Download MSc(Mktg) Brochure

Learn more about the HKU Master of Science in Marketing programme.

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Admissions for 2024 intake will commence in September 2023.

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About the Programme

The Master of Science in Marketing programme offers a rigorous and cutting-edge learning experience to enhance student understanding in and consideration of best marketing strategy practices in today's fast-changing economy. It covers marketing trends, analytical frameworks and strategies in Hong Kong, Mainland China and Asia within the changing global context.

Our Faculty

Most of our faculty members obtained their PhD from world-renowned and prestigious universities around the globe with extensive teaching and research background in Marketing area, and they are more than willing to share their academic knowledge and practical skills to you. Senior business practitioners will also be invited to share the ins and outs of the industry during classes and seminars.

Words from Students & Alumni

Read our students and alumni sharing on their learning experience in Master of Science in Marketing and their recent career progress after going through the training and development under The University of Hong Kong.