Engagement & Impact
How Breakthrough Innovation creates start-up success in competitive markets
The majority of fledgling businesses fly straight into the unforgiving rule of natural selection – only the fittest and strongest survive. In terms of start-ups, the rule is even more merciless. What can start-ups do to succeed in this brutal environment? Professor David Tse, Stelux Professor of Marketing and Director of the Contemporary Marketing Centre at the HKU Business School, believes Breakthrough Innovation (BI) is an effective strategy for success. Simply put, BI fosters strategies that help service new and under-served markets.
In search of public service excellence
Public services touch every aspect of the lives of people around the world. These millions of service users also have opinions, both good and bad, on the quality of the public services they access. But how often are they asked about these opinions? And do these opinions help create changes and improvements to the services?
Accountancy takes the centre stage of finance
Crunching numbers is essential to investment success, but often times the role of accounting is left behind. Professor Guochang Zhang, Area Head of Accounting and Law at HKU Business School, wants to see a change in the way investors view company valuation, by bringing accounting to the centre stage of valuation theory.
A brave new world for marketing
As coronavirus rages across the globe, online business is still booming, with data and analytics driving this trend. People now marooned at home for the foreseeable future are finding the daily goods they need from online stores, solace in conferencing apps, and entertainment provided by streaming platforms. The world is revolving increasingly online with lockdowns in place, and data is being even further highlighted as an undisputable source of wealth.