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Prof. Echo Wen WAN

Prof. Echo Wen WAN

Marketing

Associate Director, Contemporary Marketing Centre

Professor

3917 4211
ewwan@hku.hk
Academic and Professional Qualifications
  • B.A (Economics), Nanjing University, P.R. China
  • M.S (Information Systems), National University of Singapore, Singapore
  • Ph.D (Marketing), Kellogg School of Management, Northwestern University, United States
Biography

Professor Wan's major research interests are in the area of self-regulation, social exclusion, anthropomorphism marketing, social environment and consumption decision, and consumer behavior in digital era. Professor Wan has published research output at premier academic journals such as Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Journal of Academy of Marketing Science, and Journal of Consumer Psychology. She served as the Co-Chair for Association for Consumer Research, Asia-Pacific Conference in 2015. She currently serves on the editorial board for Journal of Consumer Research and Journal of Consumer Psychology.

Research Interests
  • Self-Regulation (affect, self-control, green consumption, self-regulatory depletion, public health, and consumer well-being)
  • Cognitive and Meta-Cognitive Process in Information Processing
  • Social Exclusion and Consumer Behavior
  • Anthropomorphism and Marketing
Publications

Refereed Journal Publications

  • Ding Ying, Echo Wen Wan, and Jing Xu (2017), "Will Broad Identity Increase Preference for More Advanced Products? The Impact of Social Identity Framing on Consumer Choice," Journal of Consumer Psychology, 27 (2), 231-244.
  • Wan, Echo Wen, Rocky Peng Chen, and Liyin Jin (2017), "Judging a Book by Its Cover? The Effect of Anthropomorphism on Product Attribute Processing and Consumer Preference," Journal of Consumer Research, 43 (6), 1008-1030
  • Chen, Rocky Peng, Echo Wen Wan, and Eric Levy (2017), "The Effect of Social Exclusion on Consumer Preference for Anthropomorphized Brands", Journal of Consumer Psychology, 27 (1), 23-34.
  • Wan, Echo Wen, Kimmy Chan, and Rocky Peng Chen (2016), “Hurting or Helping? The Effect of Service Agents' Workplace Ostracism on Customers' Service Perceptions,” Journal of the Academy of Marketing Science, 44, 746-769.
  • Wan Echo Wen, Jing Xu, and Ying Ding (2014), "To Be or Not To Be Unique? The Effects of Social Exclusion on Consumer Choice," Journal of Consumer Research, 40 (6), 1109-1122.
  • Duclos Rod, Echo Wen Wan, and Yuwei Jiang (2013), "Show Me the Honey! Effects of Social Exclusion on Financial Risk-Taking," Journal of Consumer Research, 40 (3), 122–135.
  • Wan Echo Wen and Derek D. Rucker (2013), "Confidence and Construal Framing: When Confidence Increases versus Decreases Information Processing," Journal of Consumer Research, 39 (5), 977–992.
  • Chan Kimmy and Echo Wen Wan (2012), "How Can Stressed Employees Deliver Better Customer Service? The Underlying Self-Regulation Depletion Mechanism," Journal of Marketing, 76 (1), 119–137.
  • Wan Echo Wen and Nidhi Agrawal (2011), "Carry-Over Effects of Self-Control on Decision-Making: A Construal Level Perspective," Journal of Consumer Research, 38 (1), 199–214.
  • Wan Echo Wen, Derek D. Rucker, Zakary L. Tormala, and Joshua J. Clarkson (2010), "The Effect of Regulatory Depletion on Attitude Certainty," Journal of Marketing Research, 47 (3), 531–541.
  • Agrawal Nidhi and Echo Wen Wan (2009), "Regulating Risk or Risking Regulation? Construal Levels and Depletion Effects in the Processing of Health Messages," Journal of Consumer Research, 36 (3), 448–462.
  • Wan Echo Wen, Jiewen Hong, and Brian Sternthal (2009),  "The Effect of Regulatory Orientation and Decision Strategy on Brand Judgments,"  Journal of Consumer Research, 35 (6), 1026–1038.
  • Wan Echo Wen and Brian Sternthal (2008), "Regulating the Effects of Depletion through Resource Monitoring," Personality and Social Psychology Bulletin, 34 (1), 47-60.
Honors & Awards
  • Best Paper Award, La Londe Conference, France, 2017.
  • Best Working Paper Award, Association for Consume Research Conference, Berlin, Germany, 2016.
  • Faculty Outstanding Researcher Award, Faculty of Business and Economics, the University of Hong Kong, 2015
  • Marketing Science Institute Young Scholar, 2013.
  • Research Output Prize, the University of Hong Kong, 2011.