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Dr. Jinzhao DU

Dr. Jinzhao DU

Marketing

Assistant Professor

3917 4478
jinzhao.du@hku.hk
KK 708
Academic & Professional Qualification
  • PhD, Duke University, 2018
  • Bachelor in Economics, Tsinghua University, 2012
Biography

Jinzhao joined the University of Hong Kong in 2018, after receiving his Ph.D. in Business Administration (Marketing) from Duke University. Before that he received his Bachelor degrees in Economics from Tsinghua University.

His research interests lie in the area of multi-sided markets, including media markets and matching markets. His work focuses on understanding the strategic interaction among the multiple players in media markets: content suppliers, advertisers, media platforms, news aggregators, and consumers. He also examines how a matching platform can improve matching efficiency through limiting the cross-side information exposure.

Teaching
  • Pricing Strategies (MKTG3527)
  • Introduction to Marketing (MKTG2501)
Research Interest

Platform-based marketing, Multi-sided media market, Matching, Applied game theory.

Selected Publications

Working Papers

  • "Price Customization in Two-sided Media Market",
    with Wilfred Amaldoss and Woochoel Shin
  • "Media Platform’s Content Provision Strategy and Source of Profits",
    with Wilfred Amaldoss and Woochoel Shin