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Dr. Mengzhou (Austin) ZHUANG

Dr. Mengzhou (Austin) ZHUANG

Marketing

Assistant Professor

3910 2183
mzhuang@hku.hk
KK 706
https://mengzhouzhuang.wordpress.com/
Academic & Professional Qualification

Ph.D. in Business Administration (Marketing), University of Illinois, Urbana-Champaign, 2019

M.Phil. in Marketing, Lingnan University, 2014

Bachelor in Business Administration, Xi’an Jiaotong University, 2012

Biography

Mengzhou (Austin) Zhuang joined the University of Hong Kong in 2019, after receiving his Ph.D. in Business Administration (Marketing) from University of Illinois, Urbana-Champaign. Before that he received his M.Phil. in Marketing from Lingnan University, and Bachelor degrees in Business Administration from Xi’an Jiaotong University.

His research interests lie in online advertising and multi-channel marketing strategy. His work primarily focuses on understanding the strategic decisions of multi-channel retailers, online advertisers, retailing platforms, and consumers.

Research Interest

Multi-channel strategy, online advertising, pricing, Bayesian statistics, machine learning.

Selected Publications

Mengzhou Zhuang,Ling Peng, and Geng Cui, 2018. Manufactured Opinions: The Effects of Product Review Manipulations on Consumer Response and Product Sales. Journal of Business Research.