Dr. Shengjun MAO
Innovation and Information Management
Ph.D., University of California, Irvine
M.A., Peking University
B.S., Beijing University of Chemical Technology
Shengjun Mao joined the University of Hong Kong in 2020. Her research mainly focuses on practical problems in mobile app economy and digital platforms including ranking strategies, monetization strategies, content curation, recommenders and usage habits etc.
Her research is largely grounded on multi-methods including econometric analysis, field experiments, and theoretical modeling, along with machine learning, and natural language processing techniques.
- Mobile App Economy
- Recommender Systems
- Digital Marketing
Working Paper :
"Preference, Profitability, and Ranking in Mobile App Monetization”, with Sanjeev Dewan and Yi-Jen (Ian) Ho