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Dr. Yin Mei NG

Dr. Yin Mei NG

Marketing

Lecturer

3917 1013
yinmeing@hku.hk
KK 705
Academic & Professional Qualification
  • D.B.A. The Hong Kong Polytechnic University
  • M.A. University of Houston (Houston, Texas)
  • B.A. Purdue University (West Lafayette, Indiana)
Biography

Dr. Yin Mei NG is a full-time lecturer in marketing at the Faculty of Business and Economics of The University of Hong Kong.  Dr. Ng received her degree of Doctor in Business Administration (DBA) from the Hong Kong Polytechnic University, M.A. degree in Industrial/Organizational Psychology from The University of Houston, and B.A. degree in Psychology from Purdue University.

Prior to joining The University of Hong Kong, Dr. Ng worked in the private sector including at a Big Four accounting firm providing human capital advisory consulting services and at a leading multinational company providing in house training and people development.  Dr. Ng has also provided management consultancy to local and global organizations on service strategies, customer satisfaction and loyalty, organizational management, and corporate training.  Partial list of her clients include the Hong Kong Government HKSAR, the Hong Kong Association for Customer Service Excellence, Hong Kong Jockey Club, 3M Hong Kong, Organisation Solutions (Singapore), and Texaco (United States). 

Teaching

Dr. Ng has been teaching undergraduate business programs at The University of Hong Kong for over fifteen years. Selected courses that she has taught include:

  • Introduction to Marketing
  • Consumer Behavior
  • International Field Trip
  • Human Resources and Organizational Management
Research Interest

Dr. Ng has published her research papers in academic journals and presented at the conferences of American Psychological Association (APA) and Society for Industrial and Organizational Psychology (SIOP). Her research interests include service marketing, consumer psychology, job performance and motivation, and employment selection.

  • Lowman, R. L. & Ng Y.M. (2010). Interest, Ability and Personality Characteristics of Two Samples of Employed Realistic Males: Implications for Management and Assessment. The Psychologist-Manager Journal, 13, p. 147 - 163.
  • Johnson D. S., Turban, D. B., Pieper, K. F., & Ng, Y.M. (1996). Exploring the role of normative- and performance-based feedback in motivational processes. Journal of Applied Social Psychology, p. 973 - 992, Volume 26, Issue 11.
  • Lowman, R. L. & Ng Y.M. (1994). Ability, interest, and personality characteristics of employed realistic males”. Paper Presented at the Annual Meeting of the American Psychological Association (APA), Los Angeles, California, U.S.A.
  • Ng, Y.M., Johnson D. S., & Pieper, K. F. (1993). Differential effects of four types of feedback discrepancies on performance, self-set goals, self-efficacy, and satisfaction”. Poster Presented at the 8th Annual Conference of the Society for Industrial and Organizational Psychology (SIOP), San Diego, California, U.S.A.
  • Johnson D. S., Turban, D. B., & Ng, Y.M. (1992). Effects of feedback sign, strength, and controllability on intrinsic motivation, self-efficacy, self-set goals, and performance”. Poster Presented at the 7th Annual Conference of the Society for Industrial and Organizational Psychology (SIOP), Montreal, Quebec, Canada.
Service to the University/Community

Dr. Ng has been contributing her services to the faculty’s undergraduate programs and admissions by taking up various roles. Selected roles that she has taken include:

  • BBA(IBGM) Programme Deputy Coordinator
  • BBA(IBGM) Admission Tutor
  • Faculty Academic Advisor