David K.C. TSE
Prof. David K.C. TSE
Director, Contemporary Marketing Centre
Stelux Professor of Marketing
Chair Professor of International Marketing

3917 1010

KK 714

Academic & Professional Qualification

  • MBA, PhD UC Berkeley


David K. Tse is the Chair Professor of International Marketing at the HKU Business School at The University of Hong Kong. He taught for 10 years at the University of British Columbia (1984-1993) after he received his BBA (Chinese Univ.), MBA and PhD (Univ. of California, Berkeley, 1984). He returned to Hong Kong in 1993 and joined the University of Hong Kong in 1998. He has taught at universities in U.S., Canada, Europe, Hong Kong and Mainland China. Since 2002, Professor Tse serves as an Honorary Professor of Marketing at Guanghua School of Management, Peking University and at Fudan University.

Awards, Honors & International Recognition:

His papers in consumer satisfaction (JMR 1988); in cross-cultural consumer research (JCR 1989); in cross-cultural marketing research (JM 1988); and in market entry strategy (JIBS 1997; 2001) are among the most cited papers in their respected fields. By March 2020, his 65 papers and 10 books have received over 16,500 google scholar citations (https://scholar.google.com.hk/citations?hl=zh-TW&pli=1&user=rZQ_yEoAAAAJ).

David Tse serves as an academic trustee in Marketing Science Institute and a board member of Sheth Foundation. He is a board member at the Institute of India, China and America (Emory University), a research fellow for William Davidson Institute (University of Michigan), and a fellow for Center for Service Leadership (Arizona State University).

He is actively involved in academic community, with present and past roles as consulting editor, department editor, advisor and reviewer for Journal of International Business Studies, Journal of International Marketing, and Harvard Business Review (China).

He founds the Chinese Marketing Institute (a joint institute with Peking and Fudan University) and the Chinese Management Centre (at Hong Kong University), now renamed as the Contemporary Marketing Centre. He also helped found the Asia Academy of Management as the founding vice president.

On the professional side, David Tse serves as a non-executive director in medical technology start-ups.

Research Interest

  • Cross-cultural marketing
  • Frim Innovation Strategies
  • Branding Strategies in China

He has published over 65 papers and 10 books in these topics. David Tse and co-investigators received 13 grants with a total of $ 7.0 million in these research areas.

Recent Publications

How Breakthrough Innovation creates start-up success in competitive markets

The majority of fledgling businesses fly straight into the unforgiving rule of natural selection – only the fittest and strongest survive. In terms of start-ups, the rule is even more merciless. What can start-ups do to succeed in this brutal environment? Professor David Tse, Stelux Professor of Marketing and Director of the Contemporary Marketing Centre at the HKU Business School, believes Breakthrough Innovation (BI) is an effective strategy for success. Simply put, BI fosters strategies that help service new and under-served markets.

Unbundling the benefits and risks of Guanxi

Guanxi networks have served many Chinese and foreign firms well in their pursuit of Chinese consumer markets. However, will this service continue as China transitions toward a more developed and globally competitive market economy?