MAO Shengjun
Dr. Shengjun MAO
Innovation and Information Management
Assistant Professor

3917 1637

KK 813

Academic & Professional Qualification

  • Ph.D., University of California, Irvine
  • M.A., Peking University
  • B.S., Beijing University of Chemical Technology

Biography

Shengjun Mao joined the University of Hong Kong in 2020. Her research mainly focuses on practical problems in mobile app economy and digital platforms including ranking strategies, monetization strategies, content curation, recommenders and usage habits etc.

Her research is largely grounded on multi-methods including econometric analysis, field experiments, and theoretical modeling, along with machine learning, and natural language processing techniques.

Research Interest

  • Mobile App Economy
  • Recommender Systems
  • Digital Marketing
  • Gamification

Selected Publications

Working Paper :

“Preference, Profitability, and Ranking in Mobile App Monetization”, with Sanjeev Dewan and Yi-Jen (Ian) Ho