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Research Digests

wei_zhang
Jul 2018
Innovation and Information Management

Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semi-conductors, with implications for other products and industries.
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michael_chau
Jun 2015
Innovation and Information Management

Do you know what bloggers are saying about your business?

It’s no secret that private bloggers tend to speak freely in their conversations about firms and their products. But how can firms tap into blogs and build their Business Intelligence?
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