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Research Digests

hkufbe
Aug 2017
Economics

How Fake News Spreads

Timely new research shows that while rumors alone may have limited impact, their impact increases when they reinforce existing beliefs. Add effective communication, and rumors can lead to high-impact action.
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zhigang_tao
Feb 2017
Economics

The Hidden Price of War

Assessments of the costs of war are typically based on rebuilding costs. New research shows that the economic costs run much deeper and last far longer than is commonly assumed.
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hkufbe
Jul 2016
Marketing

Investing in enjoyment delivers positive returns for financial services

As financial markets continue to test the confidence of banking customers, emotions play a central role in developing a customer’s trust and commitment to the brand; so how should banks go about managing for emotional behaviour s in the production and delivery of their financial services?
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david_tse
Jan 2016
Marketing

Unbundling the benefits and risks of Guanxi

Guanxi networks have served many Chinese and foreign firms well in their pursuit of Chinese consumer markets. However, will this service continue as China transitions toward a more developed and globally competitive market economy?
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michael_chau
Jun 2015
Innovation and Information Management

Do you know what bloggers are saying about your business?

It’s no secret that private bloggers tend to speak freely in their conversations about firms and their products. But how can firms tap into blogs and build their Business Intelligence?
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