活动

Business Transformation in the Facebook Era

Date: October 28, 2013 (Monday)
Time: 5:30 pm – 7:15 pm
Venue: Loke Yew Hall, The University of Hong Kong

Lecture Speaker

Ms. Clara Shih
CEO and Founder, Hearsay Social
Author of The Facebook Era
Board Director, Starbucks Corporation

Synopsis

From advertising and customer service to e-commerce, personal branding, and sales, social networking sites such as Facebook and Twitter have amassed enormous audiences in a short amount of time with far-reaching social and business implications. Clara will distill how and why social media is fundamentally transforming the ways in which 1.6 billion people around the world keep in touch and expect to interact with friends and brands alike, and what steps businesses must take to stay relevant and connected in the Facebook Era.

Programme

Welcoming Remarks by Professor Eric C. Chang
Dean, Quoin Professor in Finance, Chair of Finance
Faculty of Business and Economics, The University of Hong Kong

Introduction of Speaker by Mr. Michael Wu
Chairman and Managing Director of Maxim’s Group
Court Member, The University of Hong Kong 

Presentation by Lecture Speaker
Ms. Clara Shih
CEO and Founder, Hearsay Social
Author of The Facebook Era
Board Director, Starbucks Corporation

Panel Discussion with Young Professionals and Students
Ms. Clara Shih
CEO and Founder, Hearsay Social
Author of The Facebook Era
Board Director, Starbucks Corporation

Mr. Ray Chan
LLB 2006
CEO/Co-founder of 9GAG

Miss Jian Li
BEcon&Fin, Year 2

Mr. Louis Li
BBA(Acc&Fin) 2006
Co-founder of Dreamna

Moderator
Mr. Theodore Ma
MSc(ECom&IComp) 2009
Co-founder of CoCoon

Closing Remarks by Professor Edward K Y Chen