「客流计租」,汇纳科技与实体商业数字化转型新法则
汇纳科技正在为整个实体商业构建一个新的基础坐标系。 对商业地产来说,数字化转型早已是大势所趋且探索已久,而今年的疫情黑天鹅更使这一进程加快了。 一直以来,数字化转型最大的难度就是思想意识上的改变,疫情改变了这一现状。数字化好处在于,企业在面临疫情影响的时候,业务波动性会比较低。 疫情期间对居民外出的限制,为实体渠道带来严重冲击。如果说此前的数字化转型对商业地产来说是锦上添花,那如今已是迫在眉睫。商业地产开始思索这场危机给行业带来的改变。
3917 0016
KK 840
Hailiang Chen is interested in the research areas of social media, fintech, multichannel management, business analytics, venture capital, entrepreneurship, mobile commerce, economics of information systems, and design science. His research has been published in elite business journals in information systems, finance, and management, including Information Systems Research (ISR), Journal of Management Information Systems (JMIS), Management Science (MS), Review of Financial Studies (RFS), and Strategic Management Journal (SMJ). His research received media coverage in outlets such as Wall Street Journal, Forbes, New York Times, Reuters, Seeking Alpha, TechSpot, and so on.
Social Media, FinTech, Big Data, Business Analytics, Multichannel Management, Venture Capital, Entrepreneurship, Mobile Commerce, Economics of Information Systems, Design Science
汇纳科技正在为整个实体商业构建一个新的基础坐标系。 对商业地产来说,数字化转型早已是大势所趋且探索已久,而今年的疫情黑天鹅更使这一进程加快了。 一直以来,数字化转型最大的难度就是思想意识上的改变,疫情改变了这一现状。数字化好处在于,企业在面临疫情影响的时候,业务波动性会比较低。 疫情期间对居民外出的限制,为实体渠道带来严重冲击。如果说此前的数字化转型对商业地产来说是锦上添花,那如今已是迫在眉睫。商业地产开始思索这场危机给行业带来的改变。
Digital distribution introduces many new strategic questions for the creative industries—notably, how the use of new digital channels will impact sales in established channels. We analyze this question in the context of e-book and hardcover sales by exploiting a natural experiment that exogenously delayed the release of a publisher’s new Kindle e-books in April and May 2010. Using new books released simultaneously in e-book and print formats in March and June 2010 as the control group, we find that delaying e-book availability results in a 43.8% decrease in e-book sales but no increase in print book sales on Amazon.com or among other online or offline retailers. We also find that the decrease in e-book sales is greater for books with less prerelease buzz. Together, we find no evidence of strong cannibalization between print books and e-books in the short term and no support for the sequential distribution of books in print versions followed by e-book versions.