Dr_Du_Jinzhou_2019
Dr. Jinzhao DU
市场学
Assistant Professor

3917 4478

KK 708

Academic & Professional Qualification

  • PhD, Duke University, 2018
  • Bachelor in Economics, Tsinghua University, 2012

Biography

Jinzhao joined the University of Hong Kong in 2018, after receiving his Ph.D. in Business Administration (Marketing) from Duke University. Before that he received his Bachelor degrees in Economics from Tsinghua University.

His research interests lie in the area of multi-sided markets, including media markets and matching markets. His work focuses on understanding the strategic interaction among the multiple players in media markets: content suppliers, advertisers, media platforms, news aggregators, and consumers. He also examines how a matching platform can improve matching efficiency through limiting the cross-side information exposure.

Teaching

  • Pricing Strategies (MKTG3527)
  • Introduction to Marketing (MKTG2501)

Research Interest

Platform-based marketing, Multi-sided media market, Matching, Applied game theory.

Selected Publications

“Media Platforms’ Content Provision Strategy and Source of Profits,” (with Wilfred Amaldoss and Woochoel Shin), forthcoming at Marketing Science, 2020