Joseph Chi Kwong Yam
Mr. Joseph Chi Kwong YAM, GBM, GBS, CBE, JP
Honorary Professor

Recent Publications

Goldilocks Upended: When it comes to discounts, medium-sized orders are not in the sweet spot

Long held assumptions about the mutually incremental relationship between quantities and discounts have been upended by new research. The rule of thumb that the bigger the purchase quantity, the higher the discount is shown not to hold true for medium-sized customers buying products such as semi-conductors, with implications for other products and industries.