0HKU_2266_2019
Dr. Yin Mei NG
市场学
Lecturer

3917 1013

KK 705

Academic & Professional Qualification

  • D.B.A. The Hong Kong Polytechnic University
  • M.A. University of Houston (Houston, Texas)
  • B.A. Purdue University (West Lafayette, Indiana)

Biography

Dr. Ng received her degree of Doctor in Business Administration (DBA) from the Hong Kong Polytechnic University, M.A. degree in Industrial/Organizational Psychology from The University of Houston, and B.A. degree in Psychology from Purdue University.  Dr. Ng has worked in the private sector providing human capital advisory consulting services, in-house training, and people development and provided management consultancy to organizations on customer satisfaction and service strategies.

Teaching

  • Introduction to Marketing
  • Consumer Behavior

Research Interest

  • Consumer psychology
  • Service marketing