Other Journal Publications
P1. Lu JJ, C Shu, KZ Zhou (2018), “Product Newness and Product Performance in New Ventures: Contingent Roles of Market Knowledge Breadth and Tacitness,” Industrial Marketing Management, forthcoming.
P2. Ju M, JJ Lu, KZ Zhou (2018), “How Can International Ventures Utilize Marketing Capability in Emerging Markets? Its Contingent Effect on New Product Development,” Journal of International Marketing, forthcoming.
P3. Sheng, S, KZ Zhou, JJ Li, Z Guo (2018), “Institutions and Opportunism in Buyer–Supplier Exchanges: The Moderated Mediating, Effects of Contractual and Relational Governance,” Journal of the Academy of Marketing Science, forthcoming.
P4. Yang, D, X Wang, KZ Zhou, W Jiang (2018), “Environmental Strategy, Institutional Force, and Innovation Capability: A Managerial Cognition Perspective,” Journal of Business Ethics, forthcoming.
P5. Yang, D, S Sheng, S Wu, KZ Zhou (2018), “Suppressing partner opportunism in emerging markets: Contextualizing institutional forces in supply chain management,” Journal of Business Research, 90(Sep): 1-13.
P6. Wang L, Zhao J, KZ Zhou (2018), “How do Incentives Motivate Absorptive Capacity Development? The Mediating Role of Employee Learning and Relational Contingencies,” Journal of Business Research, 85(April): 226-237.
P7. Zhang Q, KZ Zhou, Y Wong, W Hai (2017), “Untangling the safeguarding and coordinating functions of contracts: Direct and contingent value in China,” Journal of Business Research, 78(Sep): 184-192.
P8. Shu C, Lu JJ, KZ Zhou (2017), “A Contingent View of Partner Coopetition in International Joint Ventures” Journal of International Marketing, 25(3): 42-60.
P9. Wang L, S Sheng, S Wu, KZ Zhou (2017), “Government Role, Governance Mechanisms, and Foreign Partner Opportunism in IJVs,” Journal of Business Research, 76(July): 98-107.
P10. Wei Z, Shen H, KZ Zhou, JJ Li (2017), “How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China,” Journal of Business Ethics, 140(2): 209–223.
P11. Lu JJ, KZ Zhou, Y Wang (2016), “Exploitation and Exploration in International Joint Ventures: Moderating Effects of Partner Control Imbalance and Product Similarity?” Journal of International Marketing, 24(4): 20-38.
P12. Xie E, Liang J, KZ Zhou (2016), “How to Enhance Supplier Performance in China: An Integrative View of Partner Selection and Partner Control?” Industrial Marketing Management, 56 (July): 156-166.
P13. Shu C, KZ Zhou, Y Xiao, S Gao (2016), “How Green Management Influences Product Innovation in China: The Role of Institutional Benefits,” Journal of Business Ethics, 133: 471–485.
P14. Zhou, KZ, JJ Li, S Sheng, and AT Shao (2014), “The Evolving Role of Managerial Ties and Firm Capabilities in an Emerging Economy: Evidence from China,” Journal of the Academy of Marketing Science, 42(6), 581-595 (lead article)
P15. Chen X, X Chen, KZ Zhou (2014), “Strategic Orientation, Foreign Parent Control, and Differentiation Capability Building of International Joint Ventures in an Emerging Market,” Journal of International Marketing, 22(3), 30-49.
P16. Sheng S, KZ Zhou, and Leopold Lessassy (2013), “NPD speed vs. innovativeness: The contingent impact of institutional and market environments,” Journal of Business Research, 66(11), 2355-2362.
P17. Zhang Q and KZ Zhou (2013), “Governing interfirm knowledge transfer in the Chinese market: The interplay of formal and informal mechanisms,” Industrial Marketing Management, 42(5), 783-791
P18. Ju M, KZ Zhou, GY Gao, J Lu (2013), “Technological capability growth and performance outcome: Foreign versus local firms in China,” Journal of International Marketing, 21(2), 1-16 (lead article).
P19. Lee RP, and KZ Zhou (2012), “Is Product Imitation Good for Firm Performance? An Examination of Product Imitation Types and Contingency Factors,” Journal of International Marketing, 20(3), 1-16 (lead article).
P20. Bao Y, X Chen, and KZ Zhou (2012), “External Learning, Market Dynamics, and Radical Innovation: Evidence from China’s High-Tech Firms,” Journal of Business Research, 65(8), 1226-1233.
P21. Bao Y, S Sheng, and KZ Zhou (2012), “Network-Based Market Knowledge and Product Innovativeness,” Marketing Letters, 23(1), 309-324.
P22. Zhou, KZ and CB Li (2010), “How Strategic Orientation Influences the Building of Dynamic Capability in Emerging Economies,” Journal of Business Research, 63(3), 224-231.
P23. Li, JJ and KZ Zhou (2010), “How Foreign Firms Achieve Competitive Advantage in the Chinese Emerging Economy: Managerial Ties and Market Orientation,” Journal of Business Research, 63(8), 856-862.
P24. Zhou, KZ, J Brown, and C Dev (2009), “Market Orientation, Competitive Advantage, and Firm Performance: A Demand-based View,” Journal of Business Research, 62(11), 1063-1070
P25. Dev C, Zhou, KZ, and J Brown (2009), “Customer Orientation or Competitor Orientation: Which Marketing Strategy Has a Higher Payoff for Hotel Brands?” Cornell Hospitality Quarterly, 50(1): 19-28
P26. Poppo, L, KZ Zhou, and T Zenger (2008), “Examining the Conditional Limits of Relational Governance: Specialized Assets, Performance Ambiguity, and Long-Standing Ties,” Journal of Management Studies, 45(7), 1195-1216
P27. Su, C, KZ Zhou, N Zhou, and JJ Li (2008), “Understanding the Role of Spousal Fairness in Predicting Spousal Influence Dynamics,” Journal of the Academy of Marketing Science, 36(3): 378-394.
P28. Zhou, KZ and CB Li (2007), “How Does Strategic Orientation Matter in Chinese Firms?” Asia Pacific Journal of Management, 24(4), 447-466
P29. Zhou, KZ and K Nakamoto (2007), “How do Enhanced and Unique Features Affect New Product Preference? The Moderating Role of Product Familiarity,” Journal of the Academy of Marketing Science, 35(1): 53-62
P30. Gao, GY, KZ Zhou, and CK Yim (2007), “On What Should Firms Focus in Transitional Economies? A Study of the Contingent Value of Strategic Orientations in China,” International Journal of Research in Marketing, 24(1), 3-15 (lead article).
P31. Dev C, J Brown, and Zhou, KZ (2007), “Global Brand Expansion - How to Select a Market Entry Strategy,” Cornell Hotel and Restaurant Administration Quarterly, 48(1): 13-27
P32. Zhou, KZ (2006), “Innovation, Imitation, and New Product Performance: The Case of China,” Industrial Marketing Management, 35(3): 394-402.
P33. Bao, Y, KZ Zhou, and N Zhou (2006), “Social Alienation in a Transitional Economy: Antecedents and Impact on Attitude toward Social Reform,” Journal of Business Research, 59(9), 990-998.
P34. Li, JJ, KZ Zhou, S Lam, and D Tse (2006), “Active Trust Building of Local Senior Managers in International Joint Ventures,” Journal of Business Research, 59(1), 73-80.
P35. Zhou, KZ G Gao, Z Yang and N Zhou (2005), “Developing Strategic Orientation in China: Antecedents and Consequences of Market and Innovation Orientations,” Journal of Business Research, 58(8), 1049-1058.
P36. Yang, Z, S Cai, KZ Zhou, and N Zhou (2005), “Development and Validation of an Instrument to Measure User Perceived Service Quality of Information Presenting Web Portals,” Information and Management, 42(4), 575-589.
P37. Zhou, KZ, J Li, and N Zhou (2004), “Employee’s Perceptions of Market Orientation in a Transitional Economy: China as an Example,” Journal of Global Marketing, 17(4), 5-22.
P38. Bao, Y, KZ Zhou, and C Su (2003), “Face Consciousness and Risk Aversion: How Do They Affect Consumer Decision-Making?” Psychology and Marketing, 20(8), 733-755.
P39. Zhou, KZ, C Su, and Y Bao (2002), “A Paradox of Price-Quality and Market Efficiency: A Comparative Study of the U.S. and China Markets,” International Journal of Research in Marketing, 19 (4), 349-365.