Mr. Baniel Cheung is the Founder and Principal Strategist of Integral Consulting Asia Limited. Being appreciated as one of the top strategists in business and digital transformation in the region, he has been providing management consultancy, strategic planning, brand building, executive training and marketing research services to international and local customers. Baniel is also the Partner and Representative of Hong Kong Office of Ginza West, responsible for the expansion of the reputable retail brand of Ginza West Japan into Hong Kong market. Besides, he is the partner of A Rocking Production focusing in entertainment and film production in Asia market, as well as the Partner of Snapask Japan supporting their business development in Japan market.
At the University of Hong Kong, Baniel is currently an Adjunct Assistant Professor of the HKU Business School and an Honorary Assistant Professor of the Faculty of Arts teaching undergraduate and postgraduate programs. Besides, he is a Guest Professor of Okayama Prefectural University in Japan, an Adjunct Assistant Professor of the Faculty of Arts at the Hong Kong Polytechnic University, and an Adjunct Associate Professor of HKUSPACE, supporting their student development and academic programs.
With close to 30 years’ experience in sales and marketing, Baniel has been holding management positions in several global and Hong Kong listed technology companies, including HongKong Telecom CSL, Wharf T&T, New World Telecom and New Digital System. He has successfully assisted these reputable companies to build brands and expand business coverage in the Asia Pacific region including Hong Kong, China, Korea, Japan, Singapore and Malaysia.
Baniel has been supporting various quasi-government and government organizations as their business partners and/or speakers. These include Hong Kong Trade Development Council, Hong Kong Productivity Council, Hong Kong Brand Development Council, Hong Kong Japanese Chamber of Commerce and Industry, Junior Chamber International Hong Kong and Chinese Manufacturers’ Association of Hong Kong.
Some of the reputable brands that Baniel has been serving include China Light and Power, Bank of China Investment, Bank of China Hong Kong, Mass Mutual, JETCO, Jockey Club, Police Married Quarters (PMQ), New World Group, Nestle, Vitasoy, Nike, Ralph Lauren, Clarins, TSL Jewelry, Jebsen, Sanofi, Stratasys, Hong Kong Economic Times Business College, Ronald Lu and Partners, Publicis Groupe China, China Unicom, Sotheby’s Institute of Art, Vietnam MobiFone, Bureau Veritas France, TUV Rheinland, Nobel Biocare Sweden, Kone Elevator Finland, Denon, Video Research Japan, Hokkaido Government, Hong Kong University of Science and Technology, Hong Kong Polytechnic University, HKU SPACE, Yew Chung International School, Hong Kong Legislative Council, Hong Kong Customs, Hong Kong Council of Social Service, YWCA, Heifer Hong Kong, etc.
Baniel has made frequent appearances in various media including Bloomberg, CNN, TVB, ATV, NowTV, CableTV, China News Agency, China Daily, Nikkei Japan, Hong Kong Economic Times, South China Morning Post, Oriental Daily, Ming Pao, Apple Daily, Metro Daily, Sing Tao, HK01 and iMoney. He is the author of “Going to Japan to Buy House”, “晴天之國 – 岡山” and “Digital Strategy”, and is also a column writer in the Hong Kong Economic Times and Metropop. Besides, Baniel is a host of the D100 radio program “Creative Entrepreneurs”.
Baniel holds a Master Degree in Marketing Management from the University of Macquarie, and an Honour Degree in Electrical Engineering from the University of Sydney. He is the Founding Chairman of Digital Transformation Alliance and belongs to the Academic Liaison Committee of the CMO (Chief Marketing Officer) Council of US. Baniel has been the President of Sydney University Alumni Association in Hong Kong between 2010-2011.
Mr. Cheung has received the “2013-2014 Outstanding Teacher Award” from the Faculty of Business and Economics of the University of Hong Kong. He has also received the “Outstanding Teacher Award” from HKU SPACE in 2006.
2017 – 2019
Membership in professional and industry associations
Advisory roles in government and the private sector
“2013-2014 Outstanding Teacher Award” from the Faculty of Business and Economics of the University of Hong Kong
Articles for newspapers and media
2017 – 2019
Media interviews and provision of expert comments
2017 – 2019
政府公布，延長電話智能卡實名登記制度的公眾諮詢期至3月20日，讓業界和市民有更多時間研究諮詢文件的內容和建議，並向政府提交意見。商務及經濟發展局局長邱騰華表示，諮詢建議要求市民購買太空卡時，須提供「身份證上的資料」，包括姓名、出生日期等，以便電訊商核對資料，而每人只限購買最多3張太空卡，未成年則需得家長同意。 香港大學經濟及工商管理學院客席助理教授張天秀指，本港不少人因工作需要或私人理由，都有多於一個或以上的電話號碼，加上不少人會將電話號碼與社交媒體平台連接，在消費者角度而言，變相存在一定私隱隱憂。
Mr. Baniel Cheung, Adjunct Assistant Professor, shares how to do a successful promotion on HKET.
Mr. Baniel Cheung, Adjunct Assistant Professor, shares the objectives of founding Master Snooker Kingdom with Marco Fu and the development of a unique education system to be expanded across Asia.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how company should handle PR crisis on HKET.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on luxury brands strategy during economic recession.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on digital transformation of businesses during coronavirus epidemic.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how restaurants maintain businesses during coronavirus epidemic.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how companies manage crisis on HKET.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how companies manage crisis on HKET.
Mr. Baniel Cheung, Adjunct Assistant Professor, expressed his opinions on how companies manage crisis on HKET.
