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The BBA programme is designed for students who wish to pursue a career in entrepreneurship, design and innovation, finance, human resource management, information systems and analytics, or marketing. It combines strong functional training with intensive exposure to communication skills, computer applications, plus other social sciences and/or science subjects. In the second year of the programme, students can choose to major in (i) Entrepreneurship, Design and Innovation, (ii) Finance, (iii) Human Resource Management, (iv) Information Systems and Analytics, or (v) Marketing. Students may also select a second major if they are able to complete the requirements. Students of the BBA programme are required to complete 240 credits for the 4-year curriculum.

The Entrepreneurship, Design and Innovation Major (formerly known as "Business Design and Innovation Major", applicable to 2018-19 and earlier intakes) is designed for students who aspire to be entrepreneurs or management specialists who can design, innovate and market new products and services through creative thinking. It allows students to develop a deep reserve of multi-disciplinary knowledge and skills conducive to creativity and innovation, thus providing an opportunity for students to discover their true interest in the interface between business and other disciplines.

The Finance Major* prepares students for careers as bankers and investment consultants. The courses required in the major combine the most up-to-date ideas pertaining to these areas with the application of the concepts within the Asia-Pacific context.

The Human Resource Management Major trains students to manage human resources in both profit and non-profit organisations. The courses are designed to prepare students to become members of the Hong Kong Institute of Human Resource Management.

The Information Systems and Analytics Major (formerly known as "Information Systems Major", applicable to students admitted in 2019-20 and earlier intakes) provides training in the fields of both business administration and information technology in order to give students an unique edge in the industry.

The Marketing Major prepares students for careers in advertising, brand management, customer relationship management, and marketing management in multinational and local companies. A distinctive feature is its focus on active-learning and responsive decision-making. All graduating students are equipped with cutting-edge marketing knowledge that enables them to proactively explore opportunities in the rapidly changing, globalising marketplace.

 

*Note: Starting from 2020-2021, the Finance Major will be offered under the BBA programme, replacing the Wealth Management Major, applicable to students of the 2020-2021 and earlier intakes.

 

4-Year Curriculum

Bachelor of Business Administration [BBA]

Regulations, Syllabus & Structure and List of Courses
IntakeRegulationsSyllabus & StructureList of Courses &
Brief Description
Intake of 2019-2020/ug/f/page/2307/253482/BBA.REG.2019-20.pdfPart I | Part II/ug/f/page/2307/253482/FBE Courses Descriptions 2019-20.pdf
Intake of 2018-2019BPart I | Part IIF
Intake of 2017-2018BPart I | Part IIF
Intake of 2016-2017BPart I | Part IIF
Intake of 2015-2016BBA.REG.2013-14.pdfPart I | Part IIFBE.CRSE.2013-14(4Y).pdf
Intake of 2014-2015BBA.REG.2013-14.pdfPart I | Part IIFBE.CRSE.2013-14(4Y).pdf
Intake of 2013-2014BBA.REG.2013-14.pdfPart I | Part IIFBE.CRSE.2013-14(4Y).pdf
Intake of 2012-2013BBA.Regulations.12-13.pdfPart I | Part IIFBE.Courses.Description.12-13.pdf

 

Bachelor of Business Administration [BBA] Awarded in conjunction with Bachelor of Engineering [BEng]

Regulations, Syllabus & Structure and List of Courses
IntakeRegulationsSyllabus & StructureList of Courses &
Brief Description
Intake of 2019-2020BPart IF
Intake of 2018-2019BPart IF
Intake of 2017-2018BPart IF
Intake of 2016-2017BPart IF
Intake of 2015-2016BEng.BBA.REG.2013-14.pdfPart IFBE.CRSE.2013-14(4Y).pdf
Intake of 2014-2015BEng.BBA.REG.2013-14.pdfPart IFBE.CRSE.2013-14(4Y).pdf
Intake of 2013-2014BEng.BBA.REG.2013-14.pdfPart IFBE.CRSE.2013-14(4Y).pdf
Intake of 2012-2013BEng.BBA.REG.2012-13.pdfPart IFBE.Courses.Description.12-13.pdf
 

Programme Director and Admissions Tutor

Programme DirectorDr. Lilian CHAN3917 4217lhlchan@hku.hk
Admissions TutorDr. Derrald STICE3917 1532dstice@hku.hk
Representatives
for each major
Mr Joseph CHAN
(Business Design and Innovation/
Entrepreneurship, Design and Innovation)
3917 1016jphc@hku.hk
Professor Thomas W.H. NG
(Human Resource Management)
3917 8344thomas.ng@hku.hk
Dr Chao DING
(Information Systems/
Information Systems and Analytics)
3917 1684chao.ding@hku.hk
Dr Jayson JIA
(Marketing)
3917 1611jjia@hku.hk
Dr Alex CHAN
(Wealth Management/Finance)
2241 5935awhchan@hku.hk